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Microsoft va afişa reclame în browserul Firefox, altele decât cele servite de website-urile vizitate.
Mozilla Foundation a anunţat încă din luna ianuarie că va adăuga linkuri sponsorizate în browserul Firefox, acestea apărând la secţiunea “ New Tab”. Dezvoltatorul Firefox dă asigurări că intimitatea utilizatorilor nu va fi afectată, colectarea de informaţii pentru servirea de reclame personalizate având loc exclusiv local, pe dispozitivele utilizatorilor.
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Mozilla speră ca noua metodă de promovare să rotunjească veniturile companiei, obţinute până acum aproape exclusiv de pe urma traficului direcţionat către motorul de căutare Google.
Schimbările anunţate vor intra în efect începând cu data de 9 mai 2018, odată cu lansarea versiunii Firefox 60.
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